And for the first time ever, we will announce a truck sales brand champion. This year we’re excited to introduce a new leasing category as part of our specialty division, giving our techs at Rush Truck Leasing a chance to compete for cash and prizes. “Over the years, we’ve added and expanded to the service side of the competition with parts, counter people, aftermarket sales people, truck sales people. “The rodeo began in 2006 and it was for service competitors only,” Nixon said. “Rusty” Rush on stage during the awards ceremony. Within each category are subdivisions where competitors must place before advancing. More than 1,000 participants competed this year, across categories including heavy-duty, medium-duty, specialty, “rising star,” parts, aftermarket sales and truck sales categories. The company’s Tech Skills Rodeo invites Rush’s truck technicians to test their knowledge and skills through hands-on and written challenges. So, I can’t tell you how excited I am I mean that sincerely.” “I know it meant just the same for you folks but for me - for the event and everything else - it just wasn’t the same. “Rusty” Rush said during the event’s Dec. “I couldn’t be happier to be back here - two years of virtual almost killed me,” Rush Enterprises CEO W.M. resumed its annual technician challenge as an in-person competition - with a first-time in-person competitor as grand champion - after a two-year hiatus caused by the coronavirus pandemic, a return to normal that was welcomed by the company’s leader. Paul Crawford shows off his trophy and spurs as grand champion.
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